Web Content Strategy for Start-Up and Micro Businesses

It’s exciting starting or owning your own business and there is certainly lots to think about.  Getting your own website is an essential part of creating a professional presence online.  Whether you decide to do your own website yourself or hire a web designer, it’s incredibly important to pinpoint from the start what your business wants to do online.

Why do I need to think about what content needs including on my website?

Think of how you wouldn’t build a house without laying the foundations first. It’s the same principle for building a professional website.   Time and time again, we’ve heard how businesses are unhappy with the finished website, realising that a website is a living entity, which like their business, needs continual commitment and care.

Planning your content:

  • influences the look and feel of your website
  • ensures that your business is providing the information your clients are looking for
  • means no nasty shocks when you realise a vital piece of information about your products or services is missing.

How can Wise Dezigns help your business?

Wise Dezigns takes you through the following content strategy process:

  1. identify what your business wants to do online, when and how
  2. identify what problems your customers are looking to you to solve and how you can help them through your content
  3. create a site map of your website and web page information mock-ups that you can take to your chosen web designer before spending a penny on its design and build and a list of requirements for maintaining your website.

Book an your appointment for a free 30 minute consultation to have a chat about planning your website.

My Business Already Has A Website – Can You Still Help?

Yes! If you are looking to redevelop your business website or need a hand updating it, we can help you plan and prepare for that too.  Get in touch to discuss your requirements »